Evaluating student satisfaction is essential for assessing the quality of education in private higher education institutions, especially when creating a quality assurance framework tailored to their specific contexts. This exploratory-descriptive study examines the satisfaction levels of students in private higher education institutions using the SERVQUAL dimensions: responsiveness, assurance, feedback, empathy, tangibles, administrative service, and academic programs. Data were collected from 250 students through a 34-item adapted survey and analysed using weighted mean. The findings reveal that students are generally very satisfied with the quality of services provided by their institutions. Despite this positive outcome, the study identifies areas for improvement to enhance the educational experience further. By addressing these areas, institutions can better meet student expectations and foster a more supportive and engaging learning environment. This research underscores the need for continuous improvement in service quality to ensure that private higher education institutions remain competitive and capable of delivering exceptional educational experiences.