In-depth discussion on the education management of college students from the perspective of new media is the main idea of the designed study. At present, the research and practice of school knowledge management mainly involves two aspects: teacher's personal knowledge management and also school-level knowledge management, and there are few researches on college students' self-knowledge management. Multi-channel information carriers such as the Internet, coal, books and magazines make their ideological concerns show a clear wide-area feature, covering various issues of history and reality, domestic and international, but it is precisely this kind of informatization. The extreme richness, rapid change and dispersion of various information in society also breed the superficial development of the ideological and cultural needs of contemporary college students. This paper gives then ovel suggestions.