The overall image orientation of a tourist destination should analyze its context, geography, market sense and competitors. Based on the analysis of the context, geography, market sense and major competitors of Guangxi Jinxiu Yao Autonomous County, this paper proposes that the overall tourism image orientation of Guangxi Jinxiu Yao Autonomous County is "ecological Jinxiu, the world Yao capital." Starting from the connotation of ecotourism, this paper analyzes the impact of "Internet+" on the development of ecotourism and put forward countermeasures and suggestions from four aspects of coordinating the relationship between ecological protection and ecotourism, accelerating the construction of Internet infrastructure, establishing, and improving information integration platform, and providing personalized services, in order to promote the sustainable development of ecotourism.