In the context of media integration, the ideological and political education of college students appears to be closer in expression, timelier in content, more extensive in user choices and more convenient in promoting interaction between teachers and students. At the same time, they are also faced with the dilemma of backward ideological and political education concepts, insufficient attention of colleges and universities, uneven content and lack of platforms and talents. Faced with the opportunities and problems brought by financial media, colleges and universities should pay more attention to financial media, change educational concepts, strengthen the establishment of financial media platform and integrate media integration resources, so as to ensure the smooth development of college students' ideological and political education under the background of media integration.