Based on the current situation of the development of cultural and creative products in public libraries in China, this paper analyzes the relationship between cultural IP and cultural and creative products, puts forward the problems existing in the development of cultural and creative products in public libraries, points out the important role of cultural IP in the development of cultural and creative products in public libraries, and discusses some strategies for the development of cultural and creative products in public libraries from the perspective of cultural IP This paper discusses the triple dimensions of red cultural symbol extraction methods from characteristic buildings, revolutionary cultural relics and revolutionary stories, focuses on cultivating high-quality red IP images, and proposes the triple path of "IP+technology", "IP+story" and "IP communication" for innovative design of red tourism cultural and creative products, so as to promote the high-quality, diversified, sustainable and healthy development of red tourism.