The reform and innovation of virtual reality technology in brand design has greatly promoted the development of brand design in the media field. This paper introduces the content of virtual reality technology, describes the brand effect of virtual reality technology on brand design, introduces its specific performance and application, and gives specific solutions according to the defects of virtual reality technology in application, and explores the corresponding solutions Virtual display makes use of its special platform and form, and brings great impact to the brand market. This paper mainly discusses the development of virtual reality technology and its impact on brand communication, as well as how to change brand design ideas and methods to adapt to the communication form of virtual reality.