The 21st century is an era of rapid development of new media and new technology. How to make good use of new media and new technology to innovate the ideological and political work in colleges and universities, so as to enhance the sense of the times and enhance the appeal to college students is a huge problem faced by the ideological and political work in colleges and universities. At the same time, it has a great influence on the establishment of ideological and political education for all staff, all directions and the whole process, and realizes the comprehensive integration of reality and virtual education environment. Relying on new media technology, ideological and political education in colleges and universities should start from the macro level, establish an educational mechanism in which the other party participates, and gradually strengthen the professional information literacy of ideological and political teachers and the sense of participation of students in ideological and political learning.