In recent years, people began to pursue spiritual life and enjoyment on the basis of improving the quality of life. As a traditional behavior in China, tourism plays an important role in improving people's spiritual enjoyment. According to the tourism demand of the people in the current era, a variety of tourism forms have emerged, among which sports tourism is more popular. This paper adopts the methods of literature review and field investigation to study, find out the problems that affect the development of ice and snow sports tourism in Xinjiang, and put forward some practical countermeasures and suggestions, so as to make ice and snow sports tourism develop better in Xinjiang.