The new media films living on the Internet have typical features of decentralization, huge audience and strong interaction. These features make the new media films break the traditional film production mode dominated by directors and form a trend of integration of producers and consumers of content, and mixing of film creators and audiences. This blending has been further strengthened in the era of big data. The new characteristics and new marketing methods of film marketing in the new media environment, as well as the thinking about the problems and countermeasures of new media film marketing in the new era background and new marketing environment.