The construction of school-based characteristic courses is an effective measure to realize the coordinated development of tourism specialty in colleges and universities in serving local areas, transforming achievements, and cultivating talents. It can highlight the characteristics of talent training in local colleges and universities. Taking "Xiangyang Culture and Tourism" as an example, it sets the goal of collaborative education in the construction of school-based characteristic courses that restrict the cooperation between schools and regions Tourism management major in colleges and universities is a "theory+practice" major. Under the background of "Internet plus+tourism" and "Internet plus education", tourism management major not only needs to pay attention to the development trend of "Internet plus+tourism", but also needs to integrate the concept of "Internet plus" into classroom teaching. Through "Internet plus Tourism Management Education", it is an important mission of the current classroom teaching reform of tourism management specialty to explore a new model of "Internet plus" classroom teaching and cultivate more excellent tourism talents.