This paper hopes to explore the current situation of online food broadcasting culture communication in the perspective of We Media, and explore the areas that need to be improved in combination with my personal work "Uncover the secrets of new species of" food broadcasting ", so as to provide a better new path for the development of online food broadcasting culture, discuss the survival and development of food related short video We Media, and deeply analyze the current situation of marketing strategy application of food related We Media community, There are problems in the application of strategies and suggestions for solutions, and relevant conclusions are drawn. Through this study, to some extent, it is helpful to provide some reference significance and reference value for the future development of short video We Media.