This article combines the development trend of rural e-commerce industry in China, starting from the analysis of the current situation of urbanization construction in our province, and focuses on analyzing the assisting role of developing rural e-commerce in promoting the construction of new urbanization. It explores the specific development mode of rural e-commerce, and should build a "dual flow integrated rural e-commerce platform" to provide farmers with a one-stop platform for obtaining information and online communication in production and life, attracting farmers Integrating returning college students into platform construction can better leverage the advantages of the Internet in promoting and trading agricultural products, help farmers enjoy services, and form clustered advantages of dispersed small agriculture through the Internet and big data. Through e-commerce platforms, farmers can grasp the initiative of the market, become rich on the spot, and promote the development of new urbanization.