In the era of big data, the development of informationization in higher education management has undergone some changes. In the new situation, how to promote the better development of informationization in higher education management has become a key issue that relevant personnel need to think about. The article is based on the current situation of information technology development in higher education management in the era of big data, and mainly analyzes the path of innovative development of information technology in higher education management. Universities and related educators should strengthen their awareness of big data application, enhance their efforts in big data application, and optimize measures for integrating internal and external information to achieve innovation in the path of information technology in higher education management in the big data environment, to improve the effectiveness of information technology work in higher education management.