From the perspective of cultural self-confidence, this paper discusses the necessity of integrating excellent traditional culture into the ideological and political education of college students, and uses traditional culture to create a new path for the effectiveness of ideological and political education, reflecting the characteristics of ideological and political education in colleges and universities with Chinese characteristics. Establishing the basic path of ideological and political education for college students around cultural self-confidence is bound to cultivate more new socialist youth with ideals, morality, quality, self-confidence and firm faith. Based on the analysis of the internal relationship between cultural self-confidence and ideological and political education of college students, this paper establishes the basic path of ideological and political education of college students from the perspective of cultural self-confidence.