Analysis of the promotion value of new media on ideological and political education in colleges: a sample study is provided in this paper. New media teaching has quietly become a hot research field, and ideological and political education in colleges and universities is no exception. From the perspective of new media, innovate and optimize the teaching platform of ideological and political courses, tap the ideological and political elements in new media, and use new media forms to promote ideological leadership, so that thinking can break the ice and lead ideological and political education to break through. This paper gives the new suggestions to promote and improve the traditional methods.