With the continuous development of Internet technology, Internet+ has become a hot topic in today's society. In this context, the film and animation industry has also undergone a profound transformation. This paper takes the creation of film and animation under the background of Internet+ as the research object, analyzes the influence of Internet+ on the creation methods of film and animation, and puts forward some improvement measures. The research shows that Internet+ provides more creative ways and means for the creation of film and animation, while also accelerating the digital transformation and upgrading of the film and animation industry, but at the same time also brings some problems and challenges. The research conclusions and suggestions of this paper have certain reference significance for film and animation creators and enterprises.