Ideological and political education plays a crucial role in shaping the values, beliefs, and attitudes of students in higher vocational colleges. With the emergence of new media technologies, there has been a significant shift in the way that students consume information and interact with the world around them. This thesis aims to analyze the effectiveness of ideological and political education in higher vocational colleges under the new media environment. Through a review of the literature, case studies, and survey data, this thesis will provide insights into the challenges and opportunities for improving the effectiveness of ideological and political education in higher vocational colleges.