Douyin, a popular short video platform in China, has become a significant player in the food industry. Many food-related accounts on Douyin have emerged, with eating and broadcasting short videos becoming increasingly popular. The impact of these videos on popular food culture has yet to be fully explored. This paper aims to examine the impact of Douyin short video eating and broadcasting on popular food culture through a review of literature and a survey of Douyin users. The results suggest that Douyin short video eating and broadcasting has a significant influence on popular food culture, particularly in terms of food consumption patterns, food preferences, and the development of new food trends. The paper concludes by discussing the implications of these findings for the food industry and suggesting future research directions.