The quality and safety of jujube fruit is the key to ensuring the healthy development of the industry. Currently, there are problems such as unreasonable use of chemical fertilizers and pesticides in the traditional cultivation and management mode of the jujube industry. This article summarizes the construction of jujube quality and safety traceability system based on close range wireless communication technology. The system collects data on the use of pesticides, fertilizers, herbicides, and hormones during jujube production, processing, and circulation through NFC, and determines traceability information through the combination of hazard analysis of hazardous substances and key control points. It has developed a flexible mechanism and method for quality and safety traceability of tropical fruits and vegetables agricultural products, meeting the flexible management and configuration of traceability content, templates, and mechanisms, Realize the convenience of promoting the agricultural product traceability platform, and build an agricultural product quality and safety traceability management system according to the management needs of Hainan Agricultural Hi-Tech Zone, realizing functions such as enterprise settlement, product testing, and traceability information collection. Provide the application of the agricultural product quality and safety traceability system for enterprises settled in the agricultural Hi-Tech Zone, improving the settlement management level, and ensuring the reliability and traceability of agricultural product safety.