This paper summarizes the types and development models of rural tourism products, discusses the pedigree of rural tourism products, and summarizes them into nine products: farmhouse, rural catering, rural science popularization, rural scenic spots, rural communities, rural sports, health care, rural vacations, and country clubs , divided the corresponding dimensions of rural tourism products from the level of consumption, and proposed a "trinity" research method of three product development models: dependent, independent, and pioneering. Under this new consumption demand of life, rural tourism has become a new industry that stimulates the growth of rural economy. However, due to the late start of the rural tourism industry, there are still some imperfections, which need to explore the driving mechanism and development model of rural tourism to make the sustainable development of rural tourism.