This paper collects and analyzes the use of cloud computing technology in the tourism industry at home and abroad, combines its advantages and disadvantages, uses PHP language for web design, service modeling and data modeling, and then proposes a tourism cloud service architecture. According to the characteristics of tourism business, the system construction of the tourism cloud platform is divided into three parts: private tourism cloud, tourism exclusive cloud, and tourism public cloud. In addition, specific and detailed planning and design of the tourism private cloud platform have been carried out, and the efficiency has increased by 7.12%. And in response to the rapid growth of tourism data, this article also proposes a recommendation algorithm based on tourist and scenic spot information.