The development of information technology has promoted the profound changes in the state of the media, and the new media has brought opportunities and challenges to the ideological and political education of students in higher vocational colleges. Based on this, the ideological and political educators of students in higher vocational colleges must innovate their work ideas, make full use of the information and technological advantages of new media, focus on the actual situation of students, adhere to the guiding position of Marxism, and explore the ideological and political education in higher vocational colleges based on new media New ways and new methods of work can better deliver applied talents to the society, so that students in higher vocational colleges can go further in their careers after entering the workplace.