As a breakthrough point in the development of new retail models, blockchain will be supported by data to open up the value circulation channels of various platforms and merchants under new retail, and combine social trust on the basis of "decentralization" to create a new retail driven by quality Development Environment. In order to ensure the formation and sustainable development of the regional new retail model guided by the blockchain concept, safeguard measures should be improved from six aspects: transaction payment, technical support, government support, bank support, logistics services, and participation mechanisms, and focus on terminal technology scenarios. Construction, to enhance the enterprise's modern Internet technology development and application capabilities, to achieve a scene-based shopping experience; to reposition consumer value.