In recent years, rural tourism has become one of the most popular ways of traveling. To further improve and promote the development of this tourism model, the technology and correct use of the Internet can play a positive role. Through the Internet, tourism transformation and product upgrading can be realized, publicity efforts can be improved, and high-quality services can be provided. Based on some problems in the rapid development of rural tourism in China, this paper proposes rural tourism development strategies in the "Internet +" era. The path of sustainable development in the future.