Using Web 3D three-dimensional display, virtual reality and other technologies, an intelligent service hall information display and interaction platform based on scene-based services is designed and implemented. applications through the platform. The unique cultural tradition of the countryside is the main attraction of rural tourism and an important foundation for the development of rural tourism. In the process of rural tourism development, tourism development, especially the entry of tourists, will undoubtedly have a significant impact on rural culture. This paper puts forward the design concept of "three-in-one" beautiful countryside, and elaborates it from three aspects of planning, architecture and landscape, so as to provide more systematic technical ideas for the design of beautiful countryside, and to deal with a series of problems such as the protection of rural characteristics.