This article aims at the related issues in the construction of the vocational exhibition curriculum system, insists on the cultivation of professional ability as the core, through the in-depth cooperation between schools and enterprises, jointly builds the curriculum, continuously optimizes and innovates the curriculum system, does a good job in the overall design of the curriculum, improves the quality of curriculum construction, and explores effective methods and ways to improve the design optimization of higher vocational exhibition courses. Combined with the job requirements of the exhibition industry talents, the "five-in-one" core competence model was constructed, the core competence indicators of exhibition planning and management were determined, and the curriculum system of the "five-in-one" core competence was constructed through reverse design, to promote the development of higher vocational colleges. The construction of the exhibition professional course system provides a theoretical basis for the training of exhibition talents.