Theoretical research on the management of the college students from the perspective of new public management theory is studied in this paper. Students are the main force of social development. They are the successors to the vigorous development of the Party and the country. Therefore, college students should develop good study and living habits, lay a good foundation for the future development of students, and make the main goals of our higher education and historical responsibility. New public management, as a new management model, is the result of the interaction between the theoretical crisis and the reality of the traditional administrative management model. In the process of the policy formulation and implementation, this paper proposes t he novel suggestions for the efficient guiding and the suggestions are provided.