With the comprehensive construction of a well-off society in my country, the pace of urban-rural integration construction is accelerating day by day. In this era, the strategy of rural revitalization has been proposed, which has attracted widespread attention from the whole society. How to revitalize the rural industrial economy has become a major research topic in front of many experts and scholars. As a key means of driving rural revitalization, rural tourism can not only revitalize the rural industrial economy, but also promote the prosperity and development of rural culture, bringing people spiritual and spiritual enjoyment. Based on this, based on the background of the rural revitalization strategy, this paper points out the problems existing in the development of rural ecotourism in my country according to the current situation of rural ecotourism development in China, and conducts an in-depth discussion on the development strategy of rural ecotourism under the background of the rural revitalization strategy.