With the advancement of science and technology, Internet technology affects all aspects of people's production and life. The era of big data has arrived, and the field of education and scientific research has also been greatly affected. As an important position for cultivating talents, colleges and universities should keep abreast of the pulse of the times and innovate the concept of accounting education to meet the needs of society for talents. In this paper, the meaning of "Internet + big data" is combined with the current situation of accounting education in colleges and universities under the mode of "Internet + big data", and the difficulties faced by accounting education in colleges and universities under the mode of "Internet + big data" are analyzed, and the innovation strategy of accounting education in colleges and universities is studied. To give full play to the advantages of information-based accounting education, improve the level of accounting education, and cultivate excellent accounting professionals.