Based on the central neighborhood structure in the spatio-temporal domain, this paper uses the incremental information under distortion-limited coding to establish a computational model of visual saliency, that is, the length of incremental coding is regarded as a measure of visual saliency. The marketing method of "Internet celebrity + Taobao" studied in this article, Taobao will also vigorously build a "talent plan" in 2016. Under this circumstance, exploring the marketing method of "Internet celebrity + Taobao" has become the focus of people's attention, this article starts with the concept of Internet celebrity. And classify the marketing methods of "fashion Internet celebrity" e-commerce, through the analysis of the main marketing methods to grasp the current marketing characteristics of "fashion Internet celebrity" e-commerce, fully grasp the fashion network red e-commerce marketing model.