The sustainable development of tourism industry is one of the central topics that people pay attention to in the field of tourism management. Under the guidance of the scientific outlook on development, this article analyzes the status and role of culture in the sustainable development of the tourism industry, puts forward new understandings, deeply explores the connotation of tourism culture, and improves the quality of the tourism industry, to build new advantages in the development of the tourism industry and realize the tourism industry. sustainable development. Under the guidance of the concept of development, the status and role of culture in the sustainable development of the tourism industry are proposed to update the understanding, deeply explore the cultural connotation of tourism, and improve the quality of the tourism industry, to build new advantages in the development of the tourism industry and realize the sustainable development of the tourism industry.