This paper aims to explore the effective practice of education and teaching in the exhibition industry. The education and teaching of exhibition majors is of great significance in cultivating students' professional knowledge, skills, and literacy in the exhibition industry. This study, through comprehensive literature research and the author's teaching experience, clarifies the goals and strategies of exhibition education teaching, and reveals effective practical methods. Among them, the close connection between clearly defined learning objectives and industry practice, diverse teaching methods and evaluation methods, and opportunities for cooperation with the industry are considered key elements in cultivating excellent exhibition professionals. The research results provide educators with reference for guiding teaching plans and training programs to adapt to industry changes and needs.