Entering the new era, the party and the country continue to promote the construction of labor education, gradually forming a new era of Marxist labor concept with unique Chinese characteristics. Starting from digging the cultural foundation of the Marxist concept of labor in the new era, this paper analyzes the practical significance of strengthening and improving labor education, and further puts forward the development path of labor education based on the guidance of the Marxist concept of labor in the new era. The guiding role of labor education, publicizing labor models to create a labor-oriented campus environment, strengthening labor practice to improve the actual effect of labor education, and continuously strengthening labor education for college students in the new era.