The China–United States trade war that began in 2018 has pressed the pause button, but it has a profound impact on China's economic development, not only making China's exports face considerable pressure, but also to a certain extent promoting export enterprises to the United States to avoid tariff barriers by transferring investment, especially labour-intensive export enterprises are more vulnerable. In addition to direct investment in the United States, they can also transfer investment to alternative countries that are not affected by trade wars. As well as the problems from 2015 to 2017 exposed by the China–United States trade war, we propose corresponding solutions in combination with the financial strategy matrix. Through the analysis of the case, this paper explores the feasibility of the financial strategy matrix in optimizing the financial strategy of enterprises and puts forward some suggestions for ZTE's financial strategy adjustment in the extreme environment of the China–United States trade war.