As an emerging product of the rapid development of science and technology in the new era, digital media art is the application of computer processing, digital special effects, and other technologies in the field of artistic creation. The birth and development of digital media art has greatly improved the quality of film and television animation creation and has a profound impact on the future development of film and television animation. This article intends to take digital media art as the research base, so that the art forms and types will present a variety of characteristics. Based on this, the connotation of digital media is summarized, and the role of digital media in film and television animation is analyzed from the aspects of deepening emotional expression, perfecting visual effects, and deepening storylines applied strategies for digital media art.