This paper discusses how to make use of the resource advantages of Turquoise production area in , Hubei Province, to integrate modern life aesthetic thinking into Turquoise jewelry design and creation from the aspects of culture and design, design and life, people and objects, combine traditional culture with modern life, and further explore the creation practice of Turquoise from the aesthetic characteristics of Turquoise, from the beauty of color, tangible beauty and intentional beauty. Integrating modern life aesthetic thinking into turquoise jewelry design and creation from the aspects of culture and design, design and life, people, and objects, and combining traditional culture with modern life. It aims to show the public more abundant beauty and cultural heritage of turquoise jewelry, to enhance the cultural value, artistic value and emotional value of turquoise jewelry, let culture give design power, let design promote the innovation and development of turquoise industry, and let the beauty of turquoise change public life.