The construction of the fashion brand of Hubei turquoise carving is the embodiment of the value of my country's excellent traditional culture in the design of turquoise carving derivatives. This article analyzes the derivatives and cultural and creative design of turquoise carvings at the current stage, and based on the information from the media context, it elaborates on the application scope of the art derivatives under the traditional culture, and believes that the domestic art derivatives industry has There is a lot of room for development to integrate the spirit and philosophy expressed by the millennia-old culture with the building of a fashion brand, in order to better show the world more excellent traditional culture, and the display effect will be increased by 7.3%.