In cross-cultural communication, English is an indispensable language for communication. News media is an important means of understanding current affairs in other countries, and the accuracy of news English translation is particularly important. English is also a tool and bridge for communication between both parties, three parties, and multiple parties. This paper first briefly analyzes the translation characteristics of news English. The cultural commonness and cultural individuality, Cultural conflict, and cultural exchange existing in Chinese culture and western culture have an important impact on translation activities. Therefore, in the process of translating from English to Chinese, translators need to pay attention to cultural factors and differences between Chinese and Western cultures and adopt corresponding translation strategies to accurately convey the meaning of the original text.