This study aims to explore the relationship of the utilization of MTT devices and the business performance for sporting events broadcasting. It is a quantitative descriptive correlational design to address the relationship of the utilization of MTT devices and the business performance for sporting events broadcasting of Pioneer Media Company in China. The researcher finds that there is a significant positive correlation between utilization levels and various business performance indicators. It is recommended to optimize and enhance the utilization of these facilities and services for media companies to drive continuous growth in business performance.