IJSEA Volume 13 Issue 10

The Role of Digital Transformation in Enhancing Employee Motivation and Organizational Efficiency: A Study of Enterprise Management Strategies

Hu Xinyue, Joe-el S. Marcelo
10.7753/IJSEA1310.1014
keywords : Digital transformation ; Employee motivation; Enterprise management ;Organizational efficiency ;Technology adoption

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In today’s fast-paced digital economy, enterprises are increasingly adopting digital transformation to stay competitive and improve operational efficiency. This paper explores the role of digital transformation in enhancing employee motivation and organizational efficiency through the lens of enterprise management strategies. By leveraging technology-driven changes, companies can streamline processes, foster innovation, and create a more dynamic work environment. However, the success of such initiatives largely depends on the alignment of digital tools with employee motivation and engagement. Through a mixed-methods approach, this study investigates how digital technologies, such as automation, artificial intelligence, and cloud computing, impact employee performance and morale. The research also delves into the strategies that managers can implement to bridge the gap between technological advancement and human resource development. Findings reveal that when digital transformation is paired with robust motivational strategies, it leads to improved productivity, higher employee satisfaction, and organizational growth. The study concludes with recommendations for enterprise managers to effectively integrate digital transformation while maintaining a motivated workforce.
@artical{h13102024ijsea13101014,
Title = "The Role of Digital Transformation in Enhancing Employee Motivation and Organizational Efficiency: A Study of Enterprise Management Strategies",
Journal ="International Journal of Science and Engineering Applications (IJSEA)",
Volume = "13",
Issue ="10",
Pages ="62 - 68",
Year = "2024",
Authors ="Hu Xinyue, Joe-el S. Marcelo"}