This study evaluates customer satisfaction in manufacturing enterprises through a multi-dimensional analysis focusing on product design, price, quality, and after-sales service. In today's competitive market, understanding the factors that drive customer satisfaction is crucial for the success and sustainability of manufacturing firms. Using a mixed-method approach, this research combines quantitative surveys and qualitative interviews to gather comprehensive data from customers of various manufacturing enterprises. Statistical analysis, including regression and correlation techniques, will be employed to identify the most significant factors contributing to customer satisfaction. The study aims to provide actionable insights for manufacturing managers to enhance their product development, pricing strategies, quality control, and after-sales services. By identifying key drivers of satisfaction, the research will offer strategic recommendations to improve customer loyalty and competitive advantage. The findings will be instrumental for manufacturing enterprises striving to achieve excellence in customer satisfaction and overall business performance.
@artical{x1372024ijsea13071014,
Title = "Evaluating Customer Satisfaction in Manufacturing Enterprises: A Multi-Dimensional Analysis of Product Design, Price, Quality, and After-Sales Service",
Journal ="International Journal of Science and Engineering Applications (IJSEA)",
Volume = "13",
Issue ="7",
Pages ="52 - 57",
Year = "2024",
Authors ="Xu Mengchao, Jennifer D. Estacio"}