In the dynamic landscape of the power sector, digital marketing strategies have emerged as pivotal tools for enhancing customer engagement and market competitiveness. This study undertakes a comprehensive analysis to evaluate the effectiveness of digital marketing strategies employed by power companies. The research investigates various digital channels, including social media, email marketing, content marketing, search engine optimization (SEO), and digital advertising, to discern their impact on customer acquisition, retention, and overall brand perception. By leveraging a mixed-methods approach, incorporating both qualitative interviews with industry experts and quantitative data from customer surveys, this research aims to uncover insights into the strategic adoption and implementation challenges faced by power companies in their digital marketing endeavors. Additionally, the study explores the role of regulatory frameworks, technological advancements, and consumer behavior trends in shaping the efficacy of these strategies. Findings from this research are expected to provide actionable recommendations for power companies seeking to optimize their digital marketing investments and strengthen their market positioning amidst evolving industry dynamics.