Using the social physics research idea and the concept of vibration propagation in physics, a website communication influence intensity model that quantifies influence is defined. By quantifying the interaction between netizens and websites, the influence model is introduced. The "craftsman spirit" is the craftsman's pursuit of quality, The spirit and value orientation of originality in design and innovation in craftsmanship. Integrate the "craftsman spirit" into the training of talents, implement it into every link of teaching implementation, and improve the professional skills and quality of students in higher vocational colleges. Investigate the role of individual behaviors of netizens in the process of network public opinion dissemination.