Aiming at deepening the reform of the education system and improving the quality of talent cultivation, this study focuses on the development of college students' innovation and entrepreneurship competition activities. Through research on the operation and management model of these activities in higher vocational colleges, it aims to explore how to effectively organize and manage this type of competition. With the core objectives of enhancing students' innovative spirit, practical ability, and comprehensive quality, it promotes the reform of the talent training system. Furthermore, it conducts beneficial exploration and practice on how to effectively carry out college students' innovation and entrepreneurship competition activities.