Under the combined influence of factors such as policy support, product improvement and well-developed infrastructure, the new energy industry vehicle in our country has developed rapidly, establishing a comprehensive industrial chain system, made remarkable achievements in technology research and development and market expansion, the production and sales volume of new energy vehicles increase with years. Under the market competition, the sustainable development of new energy vehicles must follow the pathway of high-quality development. This paper based on the market of new energy vehicles, explores the development orientation of battery and drive motor, to provide references for high-quality development of new energy vehicles industry.