The rapid advancement of digital technology necessitates that Micro, Small, and Medium Enterprises (MSMEs) integrate digital marketing strategies to remain competitive in the modern economy. Specifically, this analysis focuses on determining the extent to which the utilization of intangible resources measured through the indicators of employee digital skills, access to market analytics, and firm reputation influences the capacity of an enterprise to execute these digital marketing activities. Operating within the constraints of highly competitive, volatile, and digitized economic environments, MSMEs routinely lack the physical and financial capital that characterizes larger multinational corporations. Consequently, their competitive viability and market survival rely overwhelmingly on the strategic deployment of non-physical assets. Grounded in the theoretical integration of the Resource-Based View (RBV) and Dynamic Capabilities Theory (DCT), this study systematically evaluates empirical data derived from operational metrics, regression models, and utilization indexes. The findings reveal a highly significant positive relationship between the possession of intangible resources and the capacity to execute sophisticated digital marketing strategies. While the empirical data demonstrates that MSMEs exhibit very high utilization of baseline digital skills and rely heavily on established brand reputation, critical operational bottlenecks persist in the integration of new software architectures and the translation of complex market analytics into dynamic campaign reconfiguration. The analysis highlights a pronounced capabilities gap, wherein enterprises rely on tacit, informal knowledge rather than empirical, data-driven systems. Ultimately, this research establishes that intangible assets function as foundational catalysts that remain economically dormant until they are actively mobilized through structured marketing frameworks.